Informatica and Daman Incorporated solutions are carefully designed to help businesses better integrate and analyze their customer, partner, supplier, and operational data.

The benefits can include improved customer channel use, more precisely targeted marketing, better resource management, and enhanced business performance.

Supporting the entire e-business value chain
Based on our proven expertise with Informatica products such as PowerMart™, PowerCenter™, and PowerCenter.e™, Daman Incorporated can help clients —

• Build and manage highly scalable, line-of-business data warehousing and analytic solutions to integrate fast-changing data from multiple platforms, handle complex transformations, and support high-speed loads.
• Provide a comprehensive, consistent view of the company, based on data leveraged across multiple sales, supplier and customer-interaction channels. Solutions can integrate enormous amounts of Web-based transaction and clickstream data with other data from more traditional enterprise sources such as Enterprise Resource Planning (ERP) systems, relational databases, mainframe systems and external demographic databases.
• Develop powerful new metrics for assessing efficiency and performance in the areas of Customer Relationship Management (CRM), Enterprise Performance Management (EPM), and Supply Chain Management (SCM).
• Analyze, monitor, and optimize a business' entire value chain of information ranging from materials procurement to inventory to human resources to customer services.