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<TD VALIGN="TOP" COLSPAN="3">
<P><A NAME="to top"></A><STRONG><FONT COLOR="#336666" FACE="Verdana, Arial, Helvetica"> First eBI Conference Underscores
Importance of Analytics for eCommerce<BR>
<BR>
</FONT><FONT SIZE="1" COLOR="#333333" FACE="Verdana, Helvetica, Arial">Daman Consulting and Other Industry Leaders
Launch Major Business Intelligence Event<BR>
<BR>
</FONT></STRONG><FONT SIZE="1" COLOR="#666666" FACE="Verdana, Helvetica, Arial">AUSTIN, TX—June 22, 2000— </FONT><FONT
SIZE="1" FACE="Verdana, Arial, Helvetica">Daman Consulting, a leading provider of enterprise business intelligence
and enterprise integration solutions, has announced The eBI Conference to be held today at the Austin Convention
Center. The all-day event is the first in Austin, Texas devoted to business intelligence, analytic applications,
and how they are essential to the success of Internet-based businesses today. Keynote speakers include James O’Neill,
co-founder and COO of Garden.com, and Janelle Hill, Research Director of Gartner. More information is available
at </FONT><A HREF="http://www.damanconsulting.com/ebi"><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">http://www.damanconsulting.com/ebi</FONT></A><FONT
SIZE="1" FACE="Verdana, Arial, Helvetica">.</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Sponsored by Daman Consulting, Acxiom, Brio Technology, Informatica
Corporation, Intelligent Enterprise, and Microsoft, The eBI Conference comes at a critical juncture in the history
of e-commerce as dot-com and e-business companies adjust to a major shakeout in the marketplace. Some industry
observers believe that business intelligence and its ability to leverage customer data, personalize user experiences,
support customer relationship management and enhance the integrated supply-chain will provide a crucial advantage
for dot-coms and other e-commerce organizations.</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">"Analytical capabilities have become a major competitive
edge for e-commerce solutions these days," said Michael Schiff, Director of Data Warehousing and Business
Intelligence Strategies for Current Analysis. "It's a completely new market out there this year, and business
intelligence is critical, both for dot-com startups and established business with an e-commerce solution already
in place. In order to thrive, and perhaps even survive, in the e-commerce marketplace, companies must be able to
analyze existing visitor and customer behavior and identify additional revenue producing opportunities."</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Along with Daman Consulting. the event is sponsored by the leading
names in the business intelligence arena, including Acxiom, a global leader in real-time Customer Data Integration
and Customer Relationship Management; Brio Technology, a major business intelligence software provider offering
solutions for decision processing; Informatica, a leading provider of e-business analytic solutions,</FONT><FONT
SIZE="2" FACE="Verdana"> </FONT><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Intelligent Enterprise magazine,
a premier industry publication; and Microsoft, a worldwide leader in software, including platforms for enterprise
business intelligence solutions.</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Presentations include executive overviews of the most effective
eBI technologies and solutions, plus detailed case studies from the field, in-depth technical discussions of methods
and techniques, and product/solution demos. Discussion topics include the following areas:</FONT></P>
<UL>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">The eBI lifecycle: which analytics should be introduced at
each stage in a .com company’s life</FONT>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Webhousing and making sense of clickstream</FONT>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">The data warehouse as a core competence of a .com or click-and-mortar
company</FONT>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Website personalization</FONT>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Closed-loop systems</FONT>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Real-time data acquisition</FONT>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Analytics in the B2B chain</FONT>
<LI><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Customer Relationship Management</FONT>
</UL>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">"Organizations that effectively exchange information between
their business partners will discover new, more productive market opportunities." said Katherine Glassey,
CTO, Brio Technology. "Interactive, web-based analytics will be the breakthrough application that changes
the dynamics of Business to Business relationships. Those who do analytics well will dominate in the new economy."</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">"Leveraging enterprise data from across multiple channels
to gain business insight is an essential ingredient for e-businesses’ success," said Val Rayzman, vice president
of e-business solutions at Informatica. "Informatica's data-integration platform and its broad portfolio of
analytic applications are ideally suited for integration and analysis of disparate online, offline and third-party
data sources. We are committed to providing the leading Internet software for powering multi-channel e-business
intelligence, and we welcome the opportunity to discuss this important topic at The eBI Conference."</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">"Companies today, both dot-coms and traditional, are finding
that business intelligence systems are a necessary part of their IT strategy," said Steve Murchie, SQL Server
Group Program Manager, Microsoft. "Faced with this reality, companies are looking for proven, cost-effective
and flexible technologies for implementing their business intelligence systems and realizing the benefits back
into their operations. Microsoft technologies are a great platform for these requirements, and we're excited about
the opportunity to discuss and show these benefits at The eBI Conference."</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">"The market shakeout in recent months only emphasizes the
importance of establishing substantive revenue models where winning and keeping customers is key. No e-business
today can hope to do so competitively without fully leveraging business intelligence," said Gita Lal, CEO
and President of Daman Consulting. "The successful companies will be the ones who ‘get it’ in terms of analytics,
and that’s exactly where this conference can help, with information-rich keynotes, discussions, technical presentations,
and case studies."</FONT></P>
<P><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">Attendees for the conference can register online at </FONT><A
HREF="http://www.damanconsulting.com/ebi"><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">http://www.damanconsulting.com/ebi</FONT></A><FONT
SIZE="1" FACE="Verdana, Arial, Helvetica">. Registration is also available by phone at 1-888-680-4985.</FONT></P>
<P><B><FONT SIZE="1" COLOR="#003333" FACE="Verdana, Arial, Helvetica">About Daman Consulting</FONT></B><FONT SIZE="1"
FACE="Verdana, Arial, Helvetica"><BR>
Daman Consulting is a leading provider of enterprise business intelligence and enterprise integration solutions.
Our offerings in enterprise business intelligence include data warehouse services, enterprise portal implementations,
and closed-loop, e-business systems. Our enterprise integration solutions include architecture design and reengineering,
enterprise application integration (EAI), and the integration of Web applications with back-office systems. Daman
Consulting serves major companies in a range of industries such as banking, financial services, consumer goods
and manufacturing, as well as emerging companies in the Internet space. For more information, visit </FONT><A HREF="http://www.damanconsulting.com"
target="_top"><FONT SIZE="1" FACE="Verdana, Arial, Helvetica">http://www.damanconsulting.com</FONT></A><FONT SIZE="1"
FACE="Verdana, Arial, Helvetica">. </FONT><FONT SIZE="2"><BR>
<BR>
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Daman Consulting is a trademark of Daman Consulting, Inc. All other product or service names mentioned herein are
trademarks of their respective companies.</FONT></I></P>
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