 |
|
 |
|
 |
|
|
|
| Current Projects | |
|
|
 |
Press Releases |
|
|
| News About Daman | |
|
|
| Articles & White Papers | |
|
|
 |
|
 |
|
|
|
Daman Consulting Develops New
Hybrid Data Warehouse For National City Corporation
"Transactional Data Store" Combines
Best of Operational Data Store and Data Warehousing
Austin, TX, May 10, 1999— Daman Consulting, a premier provider of data warehouse and enterprise
application integration solutions, has announced the successful development and deployment of a "transactional
data store" (TDS) for National City Corporation, a leading financial services provider. The TDS, developed
by Daman with the assistance of Compaq Computer consultants and National City's own IS personnel, is a specialized
database that combines powerful decision support capabilities with data that is much more timely than the data
usually found in data warehouses. Completed on schedule and on budget, the TDS has also delivered performance benchmarks
far higher than expected.
"Many of our Retail Business areas have strategic plans to use the new TDS information," said Greg Komar,
Vice President of Technology and Planning for National City Corporation. "I believe that Daman Consulting
came up with a very creative solution, an architectural compromise between an operational data store and a historical
repository like a data warehouse." Mr. Komar added, "I also believe that if we had used the usual ODS
solution, the costs and solution delivery time would have been five times greater than what the TDS required. I'm
very happy with the work that's been done. The code that the Daman consultants wrote was of the highest quality."
"The data warehouse as the store of historic data has its limitations," said Philip Russom, Director
of the Data Warehousing and Business Intelligence Service at Hurwitz Group. "There is a need for transactional
data warehouses that complement the historic warehouse by capturing up-to-the-minute customer behavior for analysis."
The TDS works in conjunction with NCC's enterprise data warehouse (EDW) solution. Most data warehouses use historical
data that is several months or years old, analyzing this data to reveal patterns and predict developments. The
TDS, in contrast, supplies daily transaction data aggregated on a monthly basis. This means that who the customer
is can be stored in the data warehouse, while what the customer does can be captured by the TDS. Together, the
EDW and TDS offer a more complete picture of NCC's customer information, behavior and purchase propensities.
Because this data picture includes current, timely information, NCC can better understand complex retail financial
markets and refine their services according to individual households. NCC can also better assess the profitability
of operations and therefore reduce overhead or infrastructure redesign without costly changes to their operational
systems.
Processing performance has been much higher than predicted. The process of producing daily aggregations of data
has been reduced from 24 hours required by an ODS to a mere three hours. This performance boost has reduced overhead
considerably and freed system resources for other tasks.
NCC has also seen strategic benefits from Daman's architectural solution. Because transaction data now comes from
the TDS instead of the operational systems, there is no need for operational reports. This means that the TDS or
data warehouse can be changed without impacting operational systems.
"Providing creative, efficient technology solutions has become a hallmark of Daman Consulting," said
Gita Lal, Executive Vice President and co-founder of Daman Consulting. "We are proud to help support NCC in
the design and development of strategically architected answers to their decision support requirements."
About Daman Consulting
Daman Consulting is a leading provider of enterprise application integration and data warehousing solutions. Products
and services support enterprise information and technical architecture, including comprehensive solutions for data
access and delivery, business rules management, and data movement. Daman Consulting serves Fortune 500 companies
in a range of industries such as financial services, insurance, and manufacturing. Additional information about
Daman Consulting is available on the World Wide Web at http://www.damanconsulting.com.
Daman and Daman Consulting are wholly
owned trademarks of Daman Consulting Incorporated. All other product and company names mentioned are included for
identification only and may be trademarks and/or registered trademarks of their respective companies or institutions..
