Daman Consulting current projects: BRMS

<BODY LINK="#336666" ALINK="#003333" VLINK="#009999" background="../../images/bk_teal_corp.gif" bgcolor="white"> <table border="0" cellpadding="0" cellspacing="0" width="611"> <tr> <td width="150" valign="TOP"> <table border="0" cellpadding="0" cellspacing="0" width="138"> <tr> <td colspan="2"><img src="../../images/clearpixel.gif" width="12" height="10" align="BOTTOM" border="0"></td> </tr> <tr> <td colspan="2"><a href="../attitudes.html" target="_top"><img src="../../images/but_com_att0.gif" width="138" height="20" align="BOTTOM" alt="Attitudes" border="0"></a></td> </tr> <tr> <td colspan="2"><a href="../news.html" target="_top"><img src="../images/but_com_news1.gif" width="138" height="25" align="BOTTOM" alt="News at Daman" border="0"></a></td> </tr> <tr> <td width="17" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> <td width="121" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> </tr> <tr> <td width="17"><img src="../../images/arrw_teal_corp.gif" width="17" height="10" align="BOTTOM" border="0"></td> <td width="121"><a href="../projects.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">Current Projects</font></a></td> </tr> <tr> <td width="17" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> <td width="121" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> </tr> <tr> <td width="17" height="22"> </td> <td width="121" height="22"><a href="../press_rel.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">Press Releases</font></a></td> </tr> <tr> <td width="17" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> <td width="121" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> </tr> <tr> <td width="17"> </td> <td width="121"><a href="../headlines.htm" target="_top"><font size="1" face="Verdana, Arial, Helvetica">News About Daman</font></a></td> </tr> <tr> <td width="17" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> <td width="121" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> </tr> <tr> <td width="17"> </td> <td width="121"><a href="../artcls.htm" target="_top"><font size="1" face="Verdana, Helvetica, Arial">Articles & White Papers</font></a></td> </tr> <tr> <td width="17" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> <td width="121" height="6"><img src="../../images/clearpixel.gif" width="1" height="1" align="BOTTOM" border="0"></td> </tr> <tr> <td colspan="2"><a href="../events.html" target="_top"><img src="../../images/but_com_eve0.gif" width="138" height="20" align="BOTTOM" alt="Events" border="0"></a></td> </tr> <tr> <td colspan="2"><a href="../../contact.html" target="_top"><img src="../../images/but_com_con0.gif" width="138" height="20" align="BOTTOM" alt="Contact Info" border="0"></a></td> </tr> <tr> <td width="17"><img src="../../images/clearpixel.gif" width="17" height="1" align="BOTTOM" border="0"></td> <td width="121"><img src="../../images/clearpixel.gif" width="121" height="1" align="BOTTOM" border="0"></td> </tr> </table> <div align="RIGHT"> <p></p> </div> </td> <td width="12"> </td> <td valign="TOP" colspan="3"><b><font color="#336666" face="Verdana, Arial, Helvetica">Daman Grabs Gator's High-Volume Data Challenge</font><font color="#006666" face="Verdana, Helvetica, Arial"><br> <br> </font><font face="Verdana, Helvetica, Arial" color="#666666" size="1">Gator.com is a leader in the "Smart Online Companion" space for consumers. It remembers passwords, fills forms, and brings special offers, making transactions on the web simpler and easier.</font></b> <p><font face="Verdana,Helvetica,Arial" size="1" color="#003333"><b>Project Objectives</b></font><font face="Verdana,Helvetica,Arial" size="1"><br> To streamline the data acquisition strategy to better utilize the information collected about web surfers to provide highly targeted marketing campaigns such as coupons, discounts, referrals to Gator's affiliate websites. An infrastructure had to be built to support closed loop CRM.<br> <br> </font><font face="Verdana,Helvetica,Arial" size="1" color="#003333"><b>Key Challenges</b></font><font face="Verdana,Helvetica,Arial" size="1"><br> Gator had many million customers and incoming data volumes were in the high gigabyte range. An extremely efficient CRM system had to be developed to support real time marketing over the web. <br> <br> </font><font face="Verdana,Helvetica,Arial" size="1" color="#003333"><b>Daman's Contribution</b></font><font face="Verdana,Helvetica,Arial" size="1"><br> Daman re-architected the data acquisition infrastructure to accommodate complete data capture and enable highly efficient queries. Furthermore Daman technologists worked closely with Gator's marketing staff to develop processes to track registrations and referrals. A price configurator was also developed to support efficient vendor relationship management over the internet. The project scope has expanded to include multiple advertising and marketing campaigns.<br> <br> </font><font face="Verdana,Helvetica,Arial" size="1" color="#003333"><b>Daman's Role</b></font><font face="Verdana,Helvetica,Arial" size="1">: Project ownership<br> </font></p> <p></p> </td> </tr> <tr> <td width="150"><img src="../../images/clearpixel.gif" width="138" height="6" align="BOTTOM" border="0"></td> <td width="12"><img src="../../images/clearpixel.gif" width="12" height="5" align="BOTTOM" border="0"></td> <td width="309"><img src="../../images/clearpixel.gif" width="309" height="6" align="BOTTOM" border="0"></td> <td><img src="../../images/clearpixel.gif" width="15" height="5" align="BOTTOM" border="0"></td> <td width="125"><img src="../../images/clearpixel.gif" width="125" height="5" align="BOTTOM" border="0"></td> </tr> </table> <P><A HREF="../../solutions/data_org/white_paper.htm" target="_top"><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small"></SPAN></A></P> <table border="0" cellpadding="0" cellspacing="0" width="608"> <tr> <td width="25"> </td> <td colspan="3"> <center> <p></p> <hr align="CENTER" size="1" noshade> <br> <a href="../../index.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">home</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../aboutus.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">about us</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../solutions.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">solutions</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../products.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">products</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../partners.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">partners</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../clients.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">clients</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../careers/home.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">careers</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../contact.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial">contact us</font></a><font size="1" face="Verdana, Helvetica, Arial"> | </font><a href="../../search.htm" target="_top"><font size="1" face="Verdana, Helvetica, Arial">search</font></a><a href="../../sitemap.html" target="_top"><font size="1" face="Verdana, Helvetica, Arial"><br> </font></a><font size="1" face="Verdana, Helvetica, Arial"><img src="../../images/clearpixel.gif" width="1" height="10" align="BOTTOM" border="0"></font></center> </td> </tr> <tr> <td width="25" valign="BOTTOM"> </td> <td width="121" valign="TOP"> <p align="RIGHT"><img src="../../images/logo_sm.gif" width="120" height="40" align="BOTTOM" border="0"></p> </td> <td width="12"> </td> <td width="450"><font size="1" color="#666666" face="Verdana, Helvetica, Arial">1250 Capital of Texas Highway South, Bldg. 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