Identifying the Challenges of Growth
WorldTravel recently purchased two related firms to become one of the largest companies in the fiercely competitive travel industry. Despite the positive benefits of this growth, tracking travel-activity data across three different back-office systems presented a daunting task. Administrators couldn't capture an integrated view of data, and information across these sources had no consistency – obstacles that were preventing the company from maximizing its business performance.

One of WorldTravel's primary sources of compensation comes from airline and hotel payments based on meeting sales goals. Gathering data to gauge its progress on meeting those goals with a particular airline or hotel vendor was virtually impossible with multiple systems. Plus, the company had no way to negotiate better air, hotel or car-rental rates without the information to prove its volume of business warranted additional discounts. By unifying the divergent systems, WorldTravel could capitalize on the opportunity to generate millions of additional dollars in revenue each year.

Implementing the Daman Solution
WorldTravel teamed with Daman Consulting to resolve the problems caused by the diverse back-office systems. After a thorough assessment, Daman determined that a data warehouse would help to consolidate information from the different systems and create consistency. The consulting firm then designed a long-term data warehouse program to help WorldTravel address its two key challenges: staying on track toward compensation goals and negotiating better rates with its airline and hotel business partners.

Negotiating Better Rates for Greater Revenue
In approximately six months, Daman Consulting delivered the first release of the data warehouse along with clean, consistent information that would allow WorldTravel to take its corporate performance to the next level.

With the data warehouse in place, WorldTravel can quickly determine its progress toward key business goals. If data indicates sales are falling short in one area and going over in another, representatives can adjust accordingly to meet goals and optimize revenue.

The data warehouse solution also provides significant value by allowing the travel company to closely track exactly how much business it is doing with any given vendor. That information provides exceptional leverage to access special discounts on hotels, airfare and car rentals. By offering these lower rates, the company can maintain a solid competitive edge to attract and retain more corporate customers.

With $3.5 billion in annual sales, WorldTravel undoubtedly has the volume to negotiate the best rates and meet its sales agreements. The data warehouse solution from Daman Consulting gives the travel leader the powerful ability it needs to prove that point.