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<BODY TEXT="black" BGCOLOR="white" LINK="#006666" ALINK="#003333" VLINK="#009999"> <P><B><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Color : #006666">National City Builds "Transactional Data Store"<BR> <BR> </SPAN><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small ; Color : black">Jeanne O'Brien</SPAN><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Color : #006666"><BR> </SPAN><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small ; Color : black">Bank Systems + Technology</SPAN><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Color : #006666"><BR> </SPAN></B><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small">AUGUST, 1999: Expanding quickly and needing up-to-the-minute information about customers, National City Corp. has assembled a "transactional data store" to capture daily transactional data that could aid decision-making and cross-selling. <BR> <BR> The "hybrid" data warehouse - built in conjunction with Daman Consulting, a provider of data warehousing and enterprise application integration solutions - supplies the $85.5 billion bank with a fresh feed of customer transactional data by providing a snapshot of recent activity on top of past banking patterns.<BR> <BR> "NCC is looking for good matches between existing customers and products," said Dan Shingler, a National City spokesman. "In addition, we place the highest importance on making sure that sensitive customer information remain inside NCC at all times." <BR> Besides bolstering cross-selling, National City wanted detailed information on the channels that customers were using to access banking functions in order to make informed decisions about ATM use, branch use and areas where consolidation might be possible, said Alfredo Ramirez, managing partner of Austin, Texas-based Daman. <BR> <BR> Conventional data warehouses operate on historic data that's often several months old, Ramirez noted. That has unearthed the need for daily transactional data, which in turn drove the development of the transactional data store (TDS). "This TDS is totally different from a traditional data warehouse," he explained. "It was designed to be separate from the enterprise data warehouse because of the volume of data that they have." National City initially wanted to have 24 months of daily data, but disk storage difficulties cut that down to less than a year of data, he added. <BR> <BR> Developed by Daman with the assistance of Compaq Computer consultants and National City IT personnel, the TDS is a specialized database that melds decision-support capabilities with information that is much more timely than the data usually found in data warehouses. <BR> <BR> "Daman Consulting came up with a very creative solution, an architectural compromise between an operational data store and a historical repository like a data warehouse," according to Greg Komar, vice president of technology and planning for the Cleveland-based bank. <BR> <BR> The TDS is linked with National City's enterprise data warehouse to provide a broad picture of customer information, behavior and purchases, and the link appears seamless to those accessing the data, Ramirez said. Thus, information about who the customer is can be stored in the enterprise data warehouse, while data about what they do is held in the TDS, he explained. The process of daily aggregations of data takes three hours, trimming overhead and freeing system resources for other chores. <BR> <BR> "Many of our retail business areas have strategic plans to use the new TDS information," Komar stated.</SPAN></P> <P><A HREF="../attitudes.html">Attitudes</A></P> <P><A HREF="../news.html">News at Daman</A></P> <P><A HREF="../projects.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small">Current Projects</SPAN></A></P> <P><A HREF="../press_rel.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small">Press Releases</SPAN></A></P> <P><A HREF="../headlines.htm" target="_top"><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small">News About Daman</SPAN></A></P> <P><A HREF="../artcls.htm" target="_top"><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small">Articles & White Papers</SPAN></A><A HREF="../../solutions/data_org/white_paper.htm" target="_top"><SPAN STYLE="Font-Family : Verdana, Arial, Helvetica ; Font-Size : XX-Small"></SPAN></A></P> <P><A HREF="../events.html">Events</A></P> <P><A HREF="../../contact.html">Contact Information</A></P> <P><A HREF="../../index.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">home</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../aboutus.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">about us</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../solutions.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">solutions</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../products.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">products</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../partners.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">partners</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../clients.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">clients</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../careers/home.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">careers</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../contact.html" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">contact us</SPAN></A><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small"> | </SPAN><A HREF="../../search.htm" target="_top"><SPAN STYLE="Font-Family : Verdana, Helvetica, Arial ; Font-Size : XX-Small">search</SPAN></A> </BODY>