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Innovis Credits Daman With Massive New Inquiry System
Innovis, a First Data Company, started with a single, straightforward vision. As one of the foremost credit bureaus in the United States, Innovis resolved to build an industry-leading consumer credit inquiry system -- one with unparalleled ability to deliver customized content to clients across channels. Plus, the company wanted to provide maximum flexibility in delivery format and near-zero latency in delivery times.
After extended evaluation, Innovis selected Daman and the Daman Business Rules Management System™ (Daman BRMS™) product to form the core of the planned innovative architecture.
Six months later, the system was up and running. Ed Barbieri, President and CEO of Innovis, said with a smile, "The inquiry system is our crown jewel. There is no denying that Daman and Daman BRMS are at the heart of the system. We are deeply appreciative."
From vision to reality
How Daman helped Innovis transform their vision into reality was equally straightforward: thorough planning, careful execution, and the use of the right technology.
Daman consultants worked in close cooperation with the Innovis product development and marketing teams to identify key information, system and customer requirements. This led to the design and development of a strategic architecture, that emphasized flexibility, adaptability, easy integration and unparalleled performance.
Leveraging the BRMS advantage
In addition to deploying the Daman BRMS, Daman Incorporated defined an infrastructure that supported massive parallelization of business rule execution and data access. The system could also quickly develop and deliver new customer content and functionality on demand. The outstanding performance and adaptability benefits of the system clearly demonstrate the value provided by the Daman BRMS-based architecture.
Specifically, the Daman BRMS creates a highly maintainable framework that (a) allows rapid updates to existing products, (b) manages and reuses large numbers of complex, customer-centric business rules, and (c) reduces the impact of employee turnover by capturing system and business information and logic in the form of metadata.
The product's advanced caching capabilities and query management facilities help ensure extremely high-performance. At the same time, its Interfacer™ exposes the architecture, enabling easy integration with other in-house products.
The open architecture of the inquiry system allows plug-ins to a variety of request generators and hence can support information requests and delivery over an extensive set of media.
Days instead of months
Since the inquiry system was rolled out, critical benefits have been realized:
- Rapid development of new productsNew applications that took months under the previous architecture now take ten days or less using Daman BRMS!
- Rapid updatesNew products are updated in a minimum of time due to the component-based architecture developed with Daman BRMS. Turnaround time for new and customized formats has dropped from weeks to a few hours!
- High-performanceResponse times average 2.5 seconds per credit report, exceeding expectations by 150%! This against an underlying, 11-terabyte database!
- Easy integrationWith an open architecture and CORBA compliancy, Daman BRMS supports a wide range of interfaces for data requests via internet, files, databases, and Unix servers.
- Opportunities to increase consumer loyalty by delivering powerful added value through strategic vendor relationships
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